Why hire a broker? Anyone who has tried to sell a property on his/her own can tell you that a broker’s fee is not only worth it, the broker’s fee generally pays for itself. It’s time-consuming hard work selling a property, and harder still to sell it for the maximum price. That requires up-to-the-minute knowledge of this fast-paced Manhattan market with all its ins and outs. Here are the reasons why a good broker makes a difference: Market Research and Correct Pricing: BARAK Realty can research the present market conditions instantly and advise you on correct pricing techniques. Our brokers have access to actual comparable sales and will tell you what sellers actually got for their properties, not only what they asked for. In many of our situations, the seller got more than the asking price because of the interest we generate with our contacts and advertising. Marketing and Exposure: To get you the highest price for your property, we give it the widest exposure. We will recommend the best marketing, promotion and advertising plan, and will help you set realistic goals. And if the market shifts, we'll advise you of a need to shift strategy, in order to stay current and competitive. Showings, Negotiations, and Qualifying Buyers: Showing your apartment requires serious time commitment and careful coordination. It is usually not a good idea for the owner to be present at the showings since buyers are less comfortable asking direct questions and examining the property with the owner nearby. Remember, offers in New York City are verbal, and contracts have financing and board approval contingencies. It is imperative for an experienced professional like ours at BARAK to determine which offers are serious and which prospect can actually obtain financing, pass the board and close. The broker you choose will help evaluate each offer, interview prospective buyers, and conduct credit reports and other financial investigations on your behalf. The New York market has gotten trickier in recent years because of the soaring value of apartments. You need to choose a broker you can trust. And you should probably start here. Making Things Happen: Your BARAK broker will assure timely execution of the contract, assist the buyer in obtaining financing, coordinate appointments with appraisers, inspectors and contractors and recommend qualified professionals. If problems or questions arise between buyer and seller, the creative and skilled broker will mediate and solve. The broker will coordinate between the lawyers, managing agents, banks and boards in order to assure a smooth and expeditious closing. We look forward to your great big smile at the end of our successful partnership.
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